Electric Ram pickup debuts in Super Bowl ad that pokes fun at rivals, sex-drug commercials
Publishing timestamp: 2023-02-12 14:37:08
Summary
Stellantis will air a 60-second Super Bowl ad for its Ram brand that takes shots at the current all-electric vehicle market, specifically pickup trucks. The commercial, called "Premature Electrification," spoofs ads for male sex-enhancement drugs. It also debuts the production version of the Ram 1500 REV electric pickup that is expected to go on sale next year. The ad was created in partnership with Chicago-based agency Highdive and will be released online ahead of the Super Bowl.
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Keywords: advertising, business, ford motor co, autos, sports, tesla inc, stellantis nv, rivian automotive inc, mike koval, marketing, business news, general motors co, transportation, breaking news: business,
Source: https://www.cnbc.com/2023/02/12/ram-super-bowl-ad-ev-pickup-sex-drugs.html