Mexican liquors and beers are on the rise in the U.S. — here’s what’s driving the torrid growth
Publishing timestamp: 2023-10-08 08:00:01
Summary
The article discusses the rise in popularity of Mexican liquors and beers in the U.S. market. Tequila and mezcal have become the second-fastest growing spirits category in the U.S., while Mexican beer imports have also seen significant growth. The success of these Mexican brands is attributed to effective marketing, changing consumer trends, and the willingness of consumers to spend more on higher-quality products. The article also mentions specific brands such as Casamigos and Don Julio that have contributed to the growth of the tequila and mezcal category. Overall, the article highlights the increasing demand for Mexican alcoholic beverages in the U.S. and their potential for further growth in overseas markets.
Sentiment: POSITIVE
Keywords: business news, alcoholic beverages, breaking news: business, liquor, alcoholic beverage manufacturing, united states, mexico, food and drink, anheuser-busch inbev sa, retail industry, constellation brands inc,
Source: https://www.cnbc.com/2023/10/08/mexican-tequila-and-beers-don-julio-modelo-boom-in-the-us.html