NCAA and ESPN ink 8-year, $920 million media rights deal
Publishing timestamp: 2024-01-04 12:31:23
Summary
ESPN and NCAA have signed a new media rights agreement that will run from 2024 to 2032. The deal is roughly triple the value of the current deal and will provide more exposure and revenue to women's sports. The agreement includes rights to 40 NCAA championships and exclusive coverage of various women's sports. The increase in media rights value will also allow for enhancements to student-athlete benefits.
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Source: https://www.cnbc.com/2024/01/04/ncaa-and-espn-ink-8-year-920-million-media-rights-deal.html