Op-ed: Why an all-smiles China visit from Apple's Tim Cook isn't good business
Publishing timestamp: 2024-03-27 10:54:05
Summary
The article discusses the outdated strategy of American CEOs, like Tim Cook, showering praise on China in hopes of gaining access to the market. However, the author argues that this approach is no longer effective in the current geopolitical environment, especially for tech companies. The rise of domestic champions in China, coupled with escalating trade and technology wars between the US and China, poses challenges for foreign firms. The article suggests that CEOs need to recalibrate their strategies when engaging with China, focusing on de-risking and diversification efforts while also pushing for concrete policies that safeguard foreign business interests.
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Keywords: business news, china, apple inc, meta platforms inc, boeing co, qualcomm inc,