Google and Facebook extend their lead in online ads, and that's reason for investors to be cautious
Publishing timestamp: 2017-12-20 18:06:18
Summary
Pivotal's Brian Wieser's report shows that Google and Facebook control 73% of all digital advertising in the US, up from 63% in 2015. Wieser remains cautious about saturation of digital ad budgets and highlights the dominance of Facebook and Google in online advertising. Other platforms like Twitter and Snapchat are struggling to compete, while Amazon's ad business is gaining more attention. Wieser recommends caution for investors due to the risk of saturation in digital ad budgets.
Sentiment: NEUTRAL
Keywords: business news, technology, mobile, alphabet inc, social media, meta platforms inc,
Source: https://www.cnbc.com/2017/12/20/google-facebook-digital-ad-marketshare-growth-pivotal.html